Solutions Marketing - Light Duty & Planetary Precision Gearboxes

ABOUT US

Bonfiglioli is a worldwide designer, manufacturer and distributor of a complete range of gearmotors, drive systems, planetary gearboxes and inverters, which satisfy the most challenging and demanding needs in industrial automation, mobile machinery and renewable energy.
Established in 1956, Bonfiglioli operates worldwide in 20 countries and 18 production facilities, with a wide network comprising 550 distributors and over 5.000 employees.
Excellence, innovation and sustainability are the drivers behind our growth as a company and team.

We are seeking a Solutions Marketing to join our team in Calderara di Reno (BO).

MISSION

In this role, you will be part of the Solutions Marketing area, responsible for developing and executing the BU’s product marketing strategy, defining value propositions, creating marketing materials, and supporting the Sales Team.

MAIN RESPONSIBILITIES

Market Analysis & Product Positioning

• Analyzes and monitors global market, technology, competitor, and customer trends related to solutions.
• Defines and applies analytical tools to assess market segmentation and the positioning of products and solutions.
• Identifies new market opportunities within BU sectors and drives continuous improvement initiatives.
• Collaborates with product Project Management and Product Lifecycle Management to shape the product and solution roadmap by translating customer needs and value insights.

Communication & Promotion

• Implements the product communication strategy across markets and sectors, ensuring consistent messaging.
• Develops and adapts key messages for events, trade shows, and various communication channels.
• Collaborates with Sales, Product Management, and Marketing teams to update commercial materials such as catalogues and website content.
• Supports Sales in creating sector-specific tools (presentations, guidelines, competitive guides) to emphasize product value, customer benefits, and market insights.
• Oversees the preparation of training materials for Sales teams and partners, and manages internal communications related to product launches, updates, and phase-outs.

Go-to-Market

• Supports the analysis phase of sector business plans with a focus on business development.
• Works with sector teams to define the go-to-market strategy, including product value proposition development and communication.
• Manages the execution of go-to-market plans in the M&R sector, ensuring compliant timelines, budget adherence, and successful product launch and promotion.
• Collaborates closely with key strategic customers to ensure effective product application, providing timely support and troubleshooting when required.

REQUIREMENTS

• Previous experience in a similar role
• Degree in Mechanical Engineering or related fields
• Fluent in English
• Willingness to travel
• Company competitive positioning analysis and reports
• Sector Knowledge
• Competitors and Local Market knowledge
• Customer Needs Analysis
• Pricing Strategy
• Products/ Solutions & Applications Knowledge

COMPENSATION PACKAGE

The annual compensation range for this position is € 45,000 - € 50,000, with additional benefits and variable compensation where applicable (e.g., bonuses, incentive plan, MBO). This compensation range has been determined based on objective and gender-neutral criteria, including the scope of the role, required skills, relevant professional experience, qualifications, and level of responsibility.Additional information regarding compensation, benefits, and career progression criteria will be provided during the recruitment process.

LOCATION

Calderara di Reno, Italy

I&A Business Unit

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for Employment without any discrimination.